The concept of the campaign is “reflection as a person”. What is sought with the concept is to emphasize the fact that every day we work and try to be someone in life, but in that pursues, we forget to be "Human" and become a little selfish just to reach our goals. The campaign seeks to present the reality of what homeless people go thru day by day and what we often ignore instead of making a change by offering help. We  do this sometimes because we feel that is not our duty or in our behalf to fix it or change it.

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